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17 Web Traffic & Ecommerce Conversion Rate Optimization Tips

We need to increase web traffic before increasing the eCommerce conversion rate. There is no conversion without web traffic.

  • Maximum Web Traffic Volume

We must know when the traffic will hit the peak and stop spending more money on it just for a little bit of improvement.

  • Traffic Acquisision Cost

Before we decide to do paid ads, we must ensure that the advertising channels have the potential customers we need. Finding the best advertising channel is not easy. That's why buyer persona and product usage scenario are essential.

  • Traffic Risk

We must control the continuity and stability of traffic.

  • Traffic Types

It may take as long as 6-12 months or a year to see the SEO improvement, while influencer marketing may take effect in as short as a few days. The time we wait for Facebook ads to generate traffic is usually one night. Understanding these traffic types is very important to us.

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14 Tips For Increasing Ecommerce Store Conversion Rate

After understanding the essential attributes of sales and methods to increase conversion rates, we need to build a web page with a good shopping experience. The average eCommerce conversion rate is 2.86%.

The following 14 factors cover all aspects of an online retail store, from domain name to email tracking. If all the solutions below are applied, online sellers will see the overall conversion rate improve. At least, these tips can help increase the conversion rate to higher than 2.86%.

Now, let's find the answers to increase the sales conversion rate on an eCommerce website.

1. Domain Name

The domain name must be as short and memorable as possible. If the domain name is too long, buyers will not remember it when they first see the domain. Then we will lose a lot of direct traffic and brand mention.

At the very first beginning, we must be careful about the domain name.

2. Page Speed

We need to make sure the online store website can be open within 200 milliseconds. We can increase download speed with more bandwidth. At the same time, it is necessary to do log checking regularly to ensure that the website is working well.

3. Mobile Responsiveness

How would you determine the mobile eCommerce conversion rate? The fastest way is to ask your competitors for the data. More traffic comes from mobile devices instead of PCs, so we have to make the website mobile responsive. If it's necessary, it is better to make a mobile eCommerce site for potential customers.

4. Reliability

Avoid the browser showing that the website is not safe. If the website is not secure, it will affect the conversion rate.

5. Page Structure

Page navigation needs a clear structure, no more than three levels, and no FLASH. You can also ask friends to proofread your category to see if they can find what they need quickly.

6. Search Engine

When you have tens of thousands of SKUs, it is a big problem for buyers to find the products they need. Therefore, if you make all the product information quickly found using a built-in search engine or recommendation algorithm.

7. Shopping Experience

If possible, provide cloud shopping services for shoppers. Shoppers can review previously added products in the shopping cart as long as they log in. If your websites allow shoppers to log in with their social media account, it helps increase the conversion rate. This method can shorten the entire registration process and make the ordering process straightforward.

The checkout experience is important. What would you do if you decide to buy something but get stuck in the checkout process for a few minutes?

8. High-Quality Display Content

The display content needs to be rich and diverse, providing multi-angle images, videos, text descriptions, selling point descriptions, and other buyers' comments.

All the content above can help you make your product descriptions more genuine and attractive. When potential clients can have all the information they need from your product page, you have a high chance of attracting them to buy from you.

9. Localization

For selling to different countries, multi-currency, multi-payment, and multi-language management are necessary. The store layout is often overlooked when we consider localization. We need to tail the store layout for the target country customers.

10. Shopping Cart Abandonment

A shopper has registered an account and added products to the shopping cart but has not placed an order.

Most sellers may do nothing to guide the shopper to complete the purchase. In this case, you can send the shopper an email with a discount coupon if the shopper does not finish the purchase 30 minutes after he adds products.

Most eCommerce business sellers lose their customers during the checkout process. If we do something about it, it can help improve the eCommerce conversion rate.

11. Shipment Tracking Notification

When a customer places an order, it's also necessary to send shipment status updates to the customer. You can either send the shipment ID to the customer and let him check it by himself. Or you can use eCommerce shipping software to send shipment updates checking pages automatically with product recommendations.

KeyDelivery offers free shipment tracking services for small businesses. The feature allows all merchants to send package updates with promotional content.

It is better to send shipment updates to your customers instead of the tracking number. If a customer comes to your website for shipment updates, that means you have more chances to recommend products to him.

12. Event

There are tons of reasons to hold a discount event. Having a discount event always works if we want to increase sales or make room for the new products, but we need to do it right.

13. Social Media

The website should support social media sharing so customers can share the purchased products or content on Instagram, Facebook, Youtube, and others. It's a great way to increase brand impression with zero cost.

14. Data analysis

Analyze data such as traffic, sales, revenue, etc. We can learn a lot of information about our customers and store visitors from the data collected.

For example, we can make some events to sell slow-moving goods. Don't forget to connect your website with Google Web Console and Google Analytics if you're building your website. You can find most of the answers to increase store conversion rate.

Conclusion

How to improve conversion rate in eCommerce is a big question. Once you take it apart, conversion rate optimization is easy, but the most challenging is finding the root problems. This article has outlined 14 factors you can check on your own. When you search for improving the conversion rate in a retail store, do not forget to check the list above.