Four web traffic questions we need to know first
Before we get to the answers for eCommerce site conversion rate improvement, we need to talk about web traffic first. Because there is no conversion without web traffic.
Maximum web traffic volume. We must know when the traffic will hit the peak and stop spending more money on it just for a little bit of improvement.
Traffic cost. Before we decide to get paid traffic, we must ensure that the advertising channels have the potential customers we need. Finding the best advertising channel is not easy. That's why buyer persona and product usage scenario are important.
Traffic risk. We must control the continuity and stability of traffic.
Traffic Characters. It may take as long as three months or a year to see the SEO improvement, while influencer marketing may take effect in as short as a few days. The time we wait for Facebook ads to generate traffic is usually one night. Understand these traffic characters is very important to us.
14 Answers For How-To Increase Conversion Rate Ecommerce
After understanding the essential attributes of sales and ways to increase conversion rates, we need to build a web page with good experience and increase repurchase rates. The following 14 factors covering all aspects of an online retail store, from the most obvious domain name to email tracking. If all the solutions below are applied, sellers will see the overall conversion rate improve.
1. Domain name
The domain name must be as short and memorable as possible. It is recommended to make the site ends with ".COM". If the domain name is too long, buyers will not be able to remember it when they first see the domain.
Then we will lose a lot of direct traffic and brand mention. At the very first beginning, we must pay attention to the brand name for long-term operation. Make the domain memorable and fluent.
2. Page speed
We need to make sure the eCommerce website can be open within 200 milliseconds. We can increase download speed with more bandwidth. At the same time, it is necessary to do log checking regularly to ensure that the website is working well.
3. Mobile Responsiveness
More traffic comes from mobile devices instead of PCs, so we have to adapt our websites for mobile devices. If it's necessary, we need to make a mobile eCommerce site for potential customers.
Avoid the browser showing that the website is not safe. If the website is not secure, it will affect the conversion rate.
5. Page structure
Page navigation needs a clear structure, reasonable classification, no more than three levels, and no FLASH. You can also ask foreign friends to proofread your category if you're selling products internationally. This can help you to avoid cultural differences.
6. Search engine
When we have tens of thousands of SKUs, it is a big problem for buyers to find the products they need. Therefore, we must make all the product information quickly found using a search engine or recommendation algorithm.
7. Shopping experience
If possible, provide cloud shopping services for buyers. Buyers can review previously added products in the shopping cart as long as they log in. If our websites allow buyers to log in with their social media account, it can increase the conversion rate. This method can shorten the entire registration process and make the ordering process clear and straightforward.
8. Display content
The display content needs to be rich and diverse, providing multi-angle images, videos, text descriptions, selling point descriptions, and other buyers' comments. All the content above can help you make your product descriptions more genuine and attractive. When potential clients can have all the information they need from your product page, then you have a high chance of attracting them to buy from you.
For different regions, multi-currency, multi-payment, and multi-language management are necessary. The store layout is often overlooked when we consider localization. We need to tail the store layout for the target country customers.
10. Shopping cart abandonment
A user has registered an account and has added products to the shopping cart but does not place an order.
Most sellers may do nothing to lead the user to complete the purchase. We can send him an email with a discount coupon if the user does not finish the purchase 30 minutes after he adds products.
Most eCommerce business sellers lose their customers during the checkout process. If we do something about it, it can help improve the eCommerce conversion rate.
11. Shipment tracking notification
When a customer places an order, it's also essential to give shipment status information to the customer. We can either send the shipment ID to the client and let him check it by himself or send shipment updates automatically with multiple product recommendations.
It is better to send shipment updates to your customers instead of the tracking number. If a customer comes to your website for shipment updates, that means you have more chances to recommend products to him.
There are tons of reasons to hold a discount event. Having a discount event always works if we want to increase sales or make room for the new products, but we need to do it at the right timing.
13. Social media
The website should support social media sharing so customers can share our products or content on Instagram, Facebook, youtube, and others. It's a great way to increase brand impression with zero cost.
14. Data analysis
Analyze data such as traffic, sales, revenue, etc. We can learn a lot of information about our customers and visitors from the data collected.
For example, we can make some events to sell slow-moving goods. If you're building your own website, don't forget to connect your website with Google Web Console and Google Analytics. You can find most of the answers to your how-to increase store conversion rate.
Conversion rate optimization is easy, but the hardest thing is to find the root problems. This article has outline 14 factors you can look out for. When you search for how to improve the conversion rate in a retail store, do forget to check the list above.