How an online calendar benefits your eCommerce business? The eCommerce market is doing exceptionally well despite the economic barricades brought about by the global health pandemic, as more people shop online for items they would have previously visited a store for.
A prime example of this is how US online grocery sales reached $8.6 billion in November. These rising numbers led Adobe’s Digital Economy Index to predict that the global eCommerce sales will reach $4.2 trillion this year. But while the eCommerce market is thriving, owners of online businesses also face plenty of challenges that threaten to derail their journey towards success — these include cybersecurity issues, customer service problems, order fulfillment, and relentless competition. Thankfully, there are plenty of tools that can help eCommerce businesses overcome the aforementioned challenges.
In this post, let’s discuss why online calendars are a valuable tool for your eCommerce business.
1. It allows you to map out your content
In order to successfully attract new customers, eCommerce businesses need to polish every aspect of their digital marketing strategy. This mostly entails building a strong presence on social media platforms such as Facebook or YouTube. Creating a loyal audience on social media can be onerous, even for experienced social media managers.
To help you keep track of your content strategy and ensure that your business stays relevant on social media, you can use an online calendar and create a content schedule. Doing so can help you post regularly and remain consistent, which will then improve the exposure for your brand and help your business to reach new customers.
2. It allows you to keep track of market trends
ECommerce business owners should pay attention to what’s current in their industry, as well as trends in the stock market. Consulting firm founder Gene Marks wrote on The Hill that small business owners, including those that operate exclusively online, have a lot riding on the stock market. For one, your retirement accounts will be mostly stock-focused.
In addition, market declines can also change the purchasing behavior of your customer base. With this in mind, you should use your online calendar to take note of any global events that may cause movements in the market. Moreover, it’s best that you pair your online calendar with a volatility chart. FXCM states that trade volatility charts can help you keep a close eye on the movement of the top market movers. This can further assist you in building robust investment, marketing, and business strategies for the long- and short- term.
3. It can help you supervise your stocks
A small blip in your supply chain can greatly affect your eCommerce business — whether it’s running low on materials or not being able to produce products during high demand. With an online calendar, you can easily coordinate with your suppliers to prevent depleted stocks.
If your eCommerce business model involves drop shipping, you can use an online calendar to keep track of every bit of vital information, such as when to control the supply and the projections you can use to foresee demand.
3. It can help ensure the success of your marketing promotions
To further entice new and existing customers to your eCommerce store, you should hold marketing promotions once in a while. Besides that, marketing promotions can also prevent cart abandonment and create a better sales strategy. Using an online calendar, you can easily oversee every aspect of your marketing promotion, from how you want to handle it to how long you want it to last.
If you’re an online eCommerce business owner, be sure to take note of what we’ve discussed above and consider creating an online calendar.