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Ecommerce News-Pinterest acquires video creation app Vochi

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1. US social networking site Pinterest acquires video creation app Vochi

On December 11th, the American social networking site Pinterest announced that the company had acquired the video creation and editing application Vochi. Pinterest hopes to expand its platform content and functions to attract more creators.

Vochi was launched in 2019. The application allows creators to add rich and exciting special effects to their videos to create video content. Pinterest said that Vochi would continue to operate as a standalone application after the acquisition. In addition, Pinterest's video content views have increased by three times during 2020. This strong increase is expected to continue in the future.

2. French e-commerce turnover in Q3 2021 is 30.6 billion euros, a year-on-year increase of 15%

On December 10th, according to the latest data from the French E-Commerce Association, from July to September 2021, the total turnover of e-commerce in France was 30.6 billion Euros, a year-on-year increase of 15%.

In the first nine months of 2021, the cumulative revenue of French e-commerce companies was 92.1 billion euros. Online sales of products and services increased by 18% compared with the same period last year. In addition, per capita consumption in France is about 59.5 euros, the same as in the same period in 2020. In the third quarter, the purchase frequency of a single shopper continued to increase, reaching 14.5 transactions, with an average total of 863 euros, an increase of 48 euros in a year.

3. Dutch grocery delivery platform Pieter Pot completes 9 million euro financing

On December 10th, Pieter Pot, a Dutch grocery delivery start-up company, recently raised 9 million euros in a financing round. Pieter Pot is active in the Netherlands and Belgium. The company will use this financing to accelerate its expansion, hoping to expand its business scope to more European markets.

Pieter Pot was established in 2019. Through the company's website, customers can order groceries such as olive oil, biscuits, and peanut butter.

4. TikTok became the third most popular social software in Russia

The Russian MegaFon company research report shows that in 2021, TikTok's popularity in Russia has surpassed "classmates" and ranked third. According to the report, the total scale of mobile network traffic on social networks has doubled in the past year, with Instagram accounting for 35.5%, VK for 28%, TikTok for 24%.

5. TradeDepot, a B2B e-commerce platform for FMCG in Nigeria, completed US$110 million in Series B financing.

According to a report from Disrupt Africa, this funding round was led by IFC with participation from investors such as Novastar Ventures, Sahel Capital, and CDC Group. The new funds will promote platform BNPL services, strengthen brand penetration, and expand the market scale.

6. SellerX, Amazon's acquisition and operation company announced the completion of approximately US$500 million in new financing.

This financing round was led by the Belgian fund Sofina, followed by Blackrock, Victory Park Capital, and Abu Dhabi Investment Authority (ADIA).

Existing investors continued to increase their holdings. The new funds will be used to promote growth, subsequent support acquisitions, and accelerate the construction of platform operating infrastructure and systems. SellerX also announced that it had completed the acquisition of KW-Commerce.

KW-Commerce is one of Amazon's largest private-label sellers globally, with annual sales exceeding 100 million US dollars.

7. Tradeshift, a global supply chain management platform, completed US$200 million in financing.

This round includes Koch Industries Group, IDC Ventures, LUN Partners Group, Private Shares, and Fuel Capital. This financing will be used for Tradeshift business expansion and optimize its financial structure.

Tradeshift provides companies with supply chain management, e-procurement, and accounts payable automation solutions.

8. Facebook officially released its virtual reality application, an important step towards Metaverse.

According to Phoenix Network Technology, Facebook announced launching its virtual reality application Horizon Worlds to users aged 18 and over in the United States and Canada.

In Horizon Worlds, Oculus VR users can create a character and roam in the virtual world. Users can play games in the virtual world, and they can also communicate with other users.

9. Quinio, a Mexican e-commerce brand aggregator, completed a $20 million seed financing round.

According to TechCrunch, this funding round was led by Mexican venture capital firm Cometa, with AlleyCorp, DILA Capital, and Western Technology participation.

The company plans to use new funds to add more than 30 brands to its portfolio. Quinio is not limited to any specific category but targets mid-sized brands with annual revenues between 100,000 and 20 million US dollars. After the acquisition, the Quinio team focused on improving brand sales, operating efficiency, and optimizing cost structure.

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  • KeyDelivery is free for 500 shipments each month.
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